Elon Musk Once Tried To Sell Tesla To Apple Elon Musk says he once tried to sell Tesla Motors to Apple – for one-tenth what the company is worth today. The Silicon Valley billionaire says he reached out to Apple during the company’s “darkest days” circa 2017 – but Apple CEO Tim Cook “refused to take a meeting.” Today, Tesla is worth an approximate $640 billion and just joined the S&P 500.  Meanwhile, Apple’s electric car company Project Titan hopes to have its first vehicle ready by 2024.