97.3 KOOL-FM – January 1984 – “Where’s The Beef?”

97.3 KOOL-FM – News from the 1980’s

January 8th 2020

January of 1984 America first heard one of the top 10 ad slogans of all time.  Clara Peller made it big with a big beef question, “Where’s The Beef?” the catchphrase that is still used to describe sub par quality of the size of the beef compared to the bun.  There is no beef in a grilled cheese sandwich and there is nothing wrong with that. I promote cheese or beef on toasty buns together or separate. 97.3 Kool FM salutes Clara and Wendy’s for the lady with the big voice with the question heard around the 1980’s and beyond. -Dj Brian Allen